Nike Case Analysis - 717 Words

Nike’s Global Women’s Fitness Business: Driving Strategic Integration | [Your Name] | Introduction and Background In 2006, the American footwear, apparel and equipment manufacturing giant announced a major corporate reorganization that would switch the company’s attention from a product orientation to a category-driven approach. A product orientation approach, which was previously effective for Nike, centers all the business activities on continually innovating, improving and refining its products while it is under the assumption that customers simply want the best possible quality for their money. But due to changing circumstances and to pursue customer loyalty, Nike adapted the category driven approach which is derived from†¦show more content†¦Customers started to demand more specialized clothing and apparel for their sporting uses. Due to rising competition in the apparel and equipment market and because it was fragmented meant that Nike owned a smaller piece of the market and was weak in these product areas. Due to the poor matrix-structure Nike collaborates by having product groups come together to conduct a special event, such as the World Cup, U.S Open, or the Olympics but after the task is complete each of the business units disperse. When implementing a category-driven approach, Nikeâ€⠄¢s organizational structure requires a higher level of collaboration because in many aspects Nike will be working outside of its comfort zone for instance when dealing with the Women Apparel area. Their strategy has to involve higher integration and speed to achieving all of its objectives. All business areas of Nike must be aligned and the business structure should be well interlinked. Alternatives/Recommendations Re-structure the organizational structure of Nike by using a functional structure to form a Multidivisional Structure for Implementing a related linked strategy. This helps Nike become more decentralized so that change is more easily accomplished and each functional activity of Nike can be autonomousShow MoreRelatedNike Case Analysis794 Words   |  4 PagesNIKE CASE STUDY ANALYSIS Q: What characteristics about Nike contributed to their troubles with i2 becoming nothing more than a speed bump? 1. i2’s predictive demand application and its supply chain planner used different business rules and stored data in different formats, making it difficult to integrate the two applications. The i2 software needed to be so heavily customized to operate with Nike’s legacy systems that it took as much as a minute for a single entry to be recordedRead MoreNike Case Analysis930 Words   |  4 PagesNIKE ANALYSIS The Weight Average Cost of Capital (WACC) is the firm’s cost of capital. We can think of WACC as an average representing the expected return on all of the companies’ securities. It is an extremely important number for both corporations and usually financials advisors. Corporations use this number as a minimum for evaluating their capital projects or investments. So if for example the WACC of a firm is 10% and the return on investing in a project is 4.5%, then the company would notRead MoreNike Case Analysis4952 Words   |  20 PagesBRAND MANAGMENT Nike: Building a Global Brand Case analysis Ahmed Coucha 800090353 6/29/2011 Dr. Ibrahim Hegazy 2 How would you characterize Nike’s brand image and sources of brand equity in the U.S? Nike’s Brand image in the US: Brand image is the impression in the consumers mind of a brands total personality (real and imaginary qualities and shortcomings). It is set of feelings, emotions and experiences that are linked to the brand. While brand personality is the image the company wantsRead MoreThe Case Of Nike : Review Analysis1334 Words   |  6 Pages Case of Nike: Review Analysis 3 Over the decades, globalization, where economic integration across border allow businesses to expand beyond their domestic boundaries. (Malamud, V. Rotenberg, Y. (2010)); has become a phenomenon that is seen across the globe. Businesses large and both small are able to compete, produce, and sell their products without limits to either demographic or geographic factors. This allows company s to enlarge their base, their workforce, their consumers, and thereforeRead MoreNike, Inc. Case Analysis844 Words   |  4 PagesNIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. It’s name was changed to Nike, Inc. in 1971. It’s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. En tirely owned Nike subsidiaries include ConverseRead MoreNike Case Study Analysis1294 Words   |  6 Pages â€Æ' Introduction Nike, a multinational company is one of the top and well known athletic footwear and apparel producers in the world. It had established production plants in many countries and has many suppliers, distributors, and retailers worldwide. It is well known because of its engagement in international business and the amount of employment it had created around the world. Nike was criticized as a result of how it managed its expansion strategyRead MoreCase Study Analysis: Nike, Inc.3361 Words   |  14 PagesANTONIO, PAUL ERIC G. 03 JUNE 2012 BUSINESS POLICY Case Study Analysis: Nike, Inc. Executive Summary Nike, Inc. has had three years of shifts of revenue and profit increases. During the case years studied (1999-2001), the net income in 2001 for Nike, Inc. (589.7M) increased by only 1.8% over 2000. Increases from 1999-2000 were much more significant 28.3% (579.1M). For the year 2001, revenues at Nike increased by 5.5% over 2000 to 9.489B. Since 1997, the company’s success includeRead MoreNike Case Analysis Essay1456 Words   |  6 PagesRecently, Nike has been trying to lower its environmental impact by reducing waste and use toxic materials. In your opinion, what are Nike’s ethical responsibilities in this situation? Nike has an ethical responsibility to all of their stakeholders to ensure they are effectively and efficiently using their materials in a way it does not harm the environment. It is their corporate responsibility to ensure safe and environmental friendly products to their consumers and stakeholders. Nike has expandedRead MoreCase Analysis of Nike, Inc.: Cost of Capital731 Words   |  3 PagesApparently, the issue of Nike’s case is to control and check the calculation cost of capital done by Joanna Cohen who is the assistant of a portfolio manager at NorthPoint Group. But I am willing to tell you that it can be a complex case in which we can doubt about sensitivity analysis done by Kimi Ford (portfolio manager) too. Because her assumptions such as Revenue Growth Rate, COGS / Sales, S A / Sales, Current Assets / Sales, and Current Liability / Sales have been adopted from previous incomeRead MoreCase Study Analysis of Nike and Google1657 Words   |  7 Pagesassociated with Nike`s core marketing strategy? Answer: Nike’s Core Marketing Strategy: Nikes excellence marketing strategies are their energy to achieve their market goals. Nike believes the pyramid influence that the preferences of a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes spokesperson, professional teams and college athletic teams to advertise and promote their products to customers. One renowned example of Nike marketing strategy

What Does The Newest Research Tell Us About Online Dating

What does the newest research tell us about online dating? Why is the industry so powerful? How does it work? What are the real risks and dangers of online dating? The innovation of online dating did not even enter the vocabulary of romance until the end of second millennium, following the fast advances of the technology and the internet. In the last decade, searching for romantic partners via online dating sites has become a visible and common strategy for those looking for companionship. As of 1999, only two percent of American singles had used some form of online dating sites. By 2002, one in four singles had used online dating sites (Orr, 2004). However with an exponential increase in its use, there is still the underlying question of safety to consider. While there are many ways to find potential dates online, the use of dating websites – websites specifically oriented toward helping people looking for romance – is increasing rapidly and has become a common use d means of finding potential romantic, or sexual partners (Ellen, 2009). In U.S survey of general public, only fifteen percent said they knew someone who had been in a long-term relationship with, or married, someone they met online (Madden Lenhart, 2006). To participate in most online dating websites, an individual registers by providing basic or personal information, filling out a profile indicating desired mate preferences, and sometimes completing personality tests. Most websites offer theirShow MoreRelatedThe Effects Of Social Media On Mental Health1580 Words   |  7 Pagesmost. Firstly, there have been significant links between our online presence and other aspects of our mental health, which has inspired the subject matter of many recent research studies around the world. There are many psychological and physical factors that affect our mental well-being due to the impact of social media. Depression and Body Dysmorphia being the leading causes, due to the content the individuals are exposed to while online. Even though researchers coined the correlation between socialRead MoreUnderstanding How Technology is Changing Relationships Essay3009 Words   |  13 Pagestechnology serves as an instrumental aspect of our lives. Regardless of where you turn, you are constantly surrounded by technology. Whether it is our cellphones that spend their entire lives within an arm’s reach of us, our computers, or the newest wave of technology that is moving us towards tablets, much of our life is lived in front of screens. With these advancements comes the notion th at there is an application that can solve every life problem we may have. Thanks to technological advancementsRead MoreDisadvantages of Social Networking Sites2567 Words   |  11 Pagesinformation about your name, location, age, gender, and many other types of information that you may not want to let others know. Most people would say be careful, but no one can be certain at any given time. As long as people can know who you exactly are, then some can find ways to do you in. Scams and Harassment There is a potential for failure of security in both personal and business context. While many sites apply certain measures to keep any of these cases of harassment, cyber-stalking, online scamsRead Morebullet theory7360 Words   |  30 Pageseffectsamp;rdquo; theory of media influence. Also important were the new amp;ldquo;persuasion industriesamp;rdquo; of advertising and propaganda being utilized by industries and governments alike. In the 1930s, the Payne Fund, developed by the Motion Picture Research Council, studied the impact of motion pictures on children to see if the magic bullet effect was controllable. Even Hitler monopolized the mass media in the belief that he could use it unify the German public behind the Nazis in the 1940s. Function Read MoreSocial Media Business Model Analysis - Case Tencent, Facebook, and Myspace34799 Words   |  140 Pagespopular presently, the amount of social media users is growing dramatically, and the monetization of social media has been discussed in publications but not in details. Nowadays, the most frequently used approach to make money for social media is online advertising. However, the successful company like Tencent proves other potentials of monetization. Because the business model is critical to make profit for a company, a company’s financial performance could be better achieved when it has a good businessRead MoreSocial Media Business Model Analysis - Case Tencent, Facebook, and Myspace34799 Words   |  140 Pagespopular presently, the amount of social media users is growing dramatically, and the monetization of social media has been discussed in publications but not in details. Nowadays, the most frequently used approach to make money for social media is o nline advertising. However, the successful company like Tencent proves other potentials of monetization. Because the business model is critical to make profit for a company, a company’s financial performance could be better achieved when it has a good businessRead MoreTrends in Workplace17940 Words   |  72 Pagescreation of an electronic marketplace where buyers and sellers of learning products and tools can meet virtually. Demand and supply--powerful, global forces that cannot be escaped but that can be harnessed to your advantage. So read on for a glimpse of what the world holds in store for you as the new year and the new millennium unfold. And as you read, keep in mind another old saying--forewarned is forearmed. The demand for workplace learning and performance improvement Periods of rapid change createRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesDigital Signals 63 Speed of Transmission 64 Types of Transmission Lines Transmission Media 65 65 Topology of Networks Types of Networks Network Protocols 70 72 86 The Exploding Role of Telecommunications and Networking 88 Online Operations Connectivity 88 89 Electronic Data Interchange and Electronic Commerce 89 Marketing 89 The Telecommunications Industry 90 Review Questions 92 †¢ Discussion Questions 92 †¢ Bibliography 93 Chapter 4 The Data Resource Read MoreMarketing and E-commerce Business65852 Words   |  264 PagesCharts Its Mobile Trajectory CHAPTER 5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS Opening Case: Cyberwar: MAD 2.0 Insight on Business: We Are Legion Insight on Technology: Think Your Smartphone Is Secure? Insight on Society: Bitcoin Case Study: Online Payment Marketplace: Goat Rodeo CHAPTER 6 E-COMMERCE MARKETING AND ADVERTISING CONCEPTS Opening Case: Video Ads: Shoot, Click, Buy Insight on Business: Are the Very Rich Different From You and Me? Insight on Technology: The Long Tail: Big HitsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesISBN-10: 0-13-283487-1 1. Organizational behavior. I. Judge, Tim. II. Title. HD58.7.R62 2012 658.3—dc23 2011038674 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-283487-1 ISBN 13: 978-0-13-283487-2 Brief Contents Preface xxii 1 2 Introduction 1 What Is Organizational Behavior? 3 The Individual 2 3 4 5 6 7 8 Diversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131 Perception and Individual Decision Making 165 Motivation Concepts 201 Motivation:

Some Day free essay sample

Some days I say Im going to be a writer. Not the kind who wears sloppy buns withhairsticks and a beaded eyeglass chain around her neck, and sits and types allday with a cat on her lap. I want to be the writer who travels to Namibia, WestAfrica, and lives in a village for a few months and writes about life there sothe rest of the world can glimpse this hidden place. I want to be the writer wholistens to the grief of Afghani women who wonder why no one ever asks them whatthey want. I want to hear beautiful and tragic stories and tell the world what weare doing right and what needs to change. I want to write words that impactpeople; make them cry or laugh or shudder. Some days, though, I just wantto curl up under a blanket with a bowl of popcorn and watch the latest Brad Pittmovie. We will write a custom essay sample on Some Day or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some days I want to be an artist. Maybe the kind who lives in astudio on the fourth floor in a Manhattan apartment building with only a mattressand a refrigerator with pears and peanut butter. Or maybe one who sits on a sunnyporch filled with exotic plants, listening to New Age music and dirtying herhands at a pottery wheel. I want to lay canvases out on the floor and splatterblues and reds and yellows across it, but not before meticulously planning whereeach splatter should go and its size and shape and color. I want to draw bitterwomen and fearful men, and let my portraits tell their stories. I want people tolook at what I create and remember it for an hour, a week, orforever. Most days I want to be the lead singer in a rock band, wearhalter-tops and baggy pants, and dye my hair pink. But then I remember I cantsing. And then I want to be a writer again, because by using my own wordsI can become an artist or a rock n roll chick, or anything else I wish to be.And in my own words I can leave this world for a moment if it becomes too noisyor crowded or scary. I can fall in love when Im lonely or be loved when Imforgotten. I can talk to that someone I miss or change a part of the past Iregret. I think maybe its freedom I want above all else. And I think thatwriting is a good place to start.